Foursquare used to be a game that I played all the time during recess in middle school. I loved that game. I was so good at it and my friends used to rotate around and play it every day. That and tether ball. I miss those days.
However, now foursquare is something different entirely. With Foursquare, from what I understand since I’ve never used it (which I’ll get in to shortly), you can “check in” to places you go on your phone, on social media sites like Twitter and Facebook. I have a few friends who check in everywhere they go, from Mi Casa Cafe on school campus to Starbucks.
I know that when people check in to certain places enough, they can become “Mayor” of that area, like a restaurant, and go up the hierarchy in Foursquare. This also helps them get special bonuses like coupons and discounts to stores that they check in to frequently. I think this is a great way for companies to get people into their businesses more and more. It is also good because friends of those who check in will be able to see that their mutual friend keeps going back to the same place, and that will get them to go there as well. I think this can benefit places like locally owned coffee shops and small town stores the most. Instead of going to Starbucks all the time, maybe via Twitter and Facebook, you’ll see that your friend keeps going to the same place, and you’ll learn about it and check it out for yourself to see what the hype is about. And now that store has a new customer.
However, I tend to think that Foursquare is a bit much. I don’t check in anywhere I go, with a few exceptions. The only tool I use to check in is on Facebook, which doesn’t use Foursquare, and that’s usually only when I’m at a theme park like Universal Studios. I think checking in everywhere one goes can be a bit much, and “stalkerish”. I don’t want people to know everywhere I’m going. Sometimes I need my solitude and peace and quiet and alone time, and posting that all over Foursquare and the Internet would void all of that.
But for companies and those who use it frequently, I think it’s a great tool.