Matt Wilson posted an article on how to use Instagram to reach a bigger audience and what to use it for.
Instagram has had a very big two weeks, Wilson reminds us by starting off his article. It became available for Androids and sold to Facebook for 1 billion dollars.
I think the most important parts of the article can be found in the end, when Wilson gives advice to the organization and fans.
“It’s a nuanced but important difference,” she says. “For a brand to succeed on Instagram, they have to figure out how to create content that fits this ‘seeing’ expectation.”
Rim adds, however, that brands should do more than look on Instagram. It’s a social app, so be social. “Like” posts, respond to comments, and join conversations.
Also, use filters, she says, even filters that aren’t native to the app.
“Don’t hesitate to filter your photos through other apps that add things like special effects, captions, and graphics before uploading them to your Instagram account,” Rim says. “The more visually engaging your content is, the better.”
The rest of the article can be found here and would be a very good read for anyone using the program or seeking to use it.